6 simple ways to get more repeat business

6 simple ways to get more repeat business

It’s a truth universally acknowledged that it’s much, much easier to get business from the customer you already have than it is to find new ones. But what is it that keeps customers coming back for more in your business? The answer may not be as simple as providing great customer service, a wide product Read More >>

7 ingredients for successful business leaders

7 ingredients for successful business leadership

Whether you manage a team of two or two hundred, being the boss can be tough. Running a business doesn’t automatically make you a great leader, so what qualities do you need to nurture, so you can manage your team to produce outstanding results? I have met many great leaders in my business life. Some Read More >>

Five secrets to outstanding customer service

Customer Service

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam M. Walton, CEO Wal-Mart These days, if you’re not competing on customer service, you’re probably competing on price – and that can be a risky proposition, especially Read More >>

Event Marketing

A guide to the subtle and seriously powerful art of event marketing Right now it feels like everyone is talking about social media and digital marketing. So I want to remind you of a more personal, face-to-face approach to growing your customer base. Event marketing. As a promotional strategy, event marketing is still everywhere. It’s Read More >>

Is complacency poisoning your business?

SavvyG complacency

A few years ago when a friend shared some great ideas for her business with me, I asked her if she was putting them into action. “Oh, I’ll do it one day, but the timing isn’t right now,” she said. I asked her what was holding her back – budget, resources. She said the business Read More >>

Brave new world

Brave new world

  There’s no doubt technology has changed the way we do things for good.  You’ve probably seen many changes in your business sector. So how do you make your business take advantage of the opportunities before some brave new competitors swallow it up? I sometimes hear from small business owners that technology is to blame Read More >>

All you have to do is ask…

All you have to do is ask...

When was the last time you phoned your customers and asked them if they were happy with your products or services? The interesting thing is each time I ask this question I’m given the same answer. When I ask why they don’t do this, people say; “If my customers were not happy with our products Read More >>

Do you have an award winning business?

Do you have an award-winning business?   No matter what your business does, there’s a strong chance your industry, small business network or local region offers an award for it. But is it worth taking time to enter an award? Whether you’ve been in business for years or you’re relatively new, when you enter an award you Read More >>

Create your customer loyalty program

Create your own customer loyalty program

Loyalty programs are a simple way to give your business an added advantage over the competition.  So, as a small business, how do you develop a loyalty program that’s low on maintenance and high on customer value?  Every time you hand over your FlyBuys card, enter your frequent flyer number, or stamp your coffee card, Read More >>

Marketing on a budget

Marketing on a budget

Make your marketing more affordable. How do you reach more customers without hurting your bank balance?  Marketing is just as important for small businesses as it is for large. But, as a small business owner you don’t have the luxury of an in-house marketing team, and extravagant budgets. So, you need to be savvy and Read More >>