Is telemarketing working for your business?

  Telemarketing – or marketing your products or services through a phone call – can generate leads, sales, promote a product or service and gather valuable customer data. It can also save you time and money in dealing with prospective and current customers.  And it’s still, even in this digital age, a powerful tool for Read More >>

Cut through the clutter, make your message heard

There’s so much noise in the business world. Everyone wants to be heard, and at the same time consumers are becoming savvier – and more immune to the old tricks of advertising and marketing. So as a business owner, how do you stand out from the crowd and make sure your message resonates with the Read More >>

Looking back on the year that was

Look back to move forward! As the saying goes, “An arrow can only be shot forward by pulling it backwards.” This is the perfect time to have a perspective on how the year went, and assess where and how you can change and tweak your business for further success. As you look back: Review your Read More >>

Getting ready for the holiday rush

The holiday season is just around the corner.  How ready are you to take advantage of the consumers’ shopping behavior? This time of the year is crucial for many businesses and with some planning you can take advantage of the Christmas period and make it more profitable for your business. So don’t let the festive Read More >>

Be eventful: choosing the best business events to attend

Events are big business. Just last year, 37 million people attended events across Australia. And while today there are more ways than ever to engage with customers, suppliers, and industry experts (think email, social media, apps, blogs, online communities, and webinars), business events are still as popular as ever. But why should we go to Read More >>

6 tips to stay motivated in business – and refresh your focus

Not much has changed in the past few years.  You’re stuck in a rut, repeating your routine, doing the same thing week in, week out.  You’re so busy with these tedious tasks that you rarely find time to innovate, create, learn something new, or take a work break. Then the negative thoughts start to set Read More >>

Create experiences to supercharge your marketing plan

You’ve worked hard on your marketing plan – planning, measuring and tracking your results until you found out what worked. You’ve got a steady stream of prospects each week and you’re converting many of them into clients. Well done! It’s easy to get complacent, but don’t sit back and relax just yet. A marketing plan Read More >>

Moving your business to a new site

When I was young, my mother used to get her hair done at the local hairdresser down the street. She’d always come home looking radiant, and not just because she’d just spent half an hour under the hair dryer. A trip to the hairdresser was a social event, and she reveled in the chance to Read More >>

Four ways to build your reputation as a thought leader

In my previous blog, I talked about media releases. Done well, they’re a useful tool to get free publicity for your business. But there are other channels that are equally as effective (if not more so) if you want to be recognised as an expert in your field. Here are four new ways to share Read More >>

Beyond the financials: why EOFY is time to revisit your marketing plan

The end of financial year is fast approaching, which means even more on the to do list for small business owners! You probably have a number of loose ends to tie up (checking inventory, chasing payments, invoices, reconciling data…) before you even think about reviewing your marketing plan. But it’s important to check your marketing Read More >>