Is telemarketing working for your business?

  Telemarketing – or marketing your products or services through a phone call – can generate leads, sales, promote a product or service and gather valuable customer data. It can also save you time and money in dealing with prospective and current customers.  And it’s still, even in this digital age, a powerful tool for Read More >>

Create experiences to supercharge your marketing plan

You’ve worked hard on your marketing plan – planning, measuring and tracking your results until you found out what worked. You’ve got a steady stream of prospects each week and you’re converting many of them into clients. Well done! It’s easy to get complacent, but don’t sit back and relax just yet. A marketing plan Read More >>

Moving your business to a new site

When I was young, my mother used to get her hair done at the local hairdresser down the street. She’d always come home looking radiant, and not just because she’d just spent half an hour under the hair dryer. A trip to the hairdresser was a social event, and she reveled in the chance to Read More >>

DIY publicity: 7 secrets of effective media releases

Good PR can be a powerful thing. People are more likely to believe (and remember) what they read in media editorial than paid advertising. And it is effectively ‘free’. So if you’re wondering how businesses get their name in the paper for all the right reasons, read on… The good news is journalists and editors Read More >>

Advertising – consistency is key

Let’s talk about advertising. How consistent is yours? We all know how important it is to give customers a consistent brand experience; I’ve talked about it before. But consistency is also important when you’re attracting new customers to your business. And that means advertising frequently. You need a set monthly advertising budget and clear and Read More >>

Managing negative customer feedback

An old employer once told me to never respond to a negative review unless I was able to own the situation and fix the issue. A negative review of your business can feel personal. You’ve worked hard to deliver your product or service, but somehow, somewhere along the line, something’s gone awry. Maybe the complaint Read More >>

The small business guide to web copy

Reading on a screen is different to reading a printed document or magazine. What do you do when you’re reading online? You’re trying to answer a question or solve a problem quickly, so you scan the page, looking for the most relevant and useful information. If you don’t find it quickly, you just hit the Read More >>

The small business guide to eNews

How many online newsletters are you subscribed to? And what percentage of those do you ever actually read? Odds are, it’s pretty low. However, newsletters (when done well) can be effective ways of keeping customers informed about your services, and keeping your business top of mind. In the golden age of content marketing, it’s said Read More >>

The small business guide to writing business letters

No matter what type of business you run, there’s a good chance the most common type of written communication your customers receive from you is a letter or email. So how much time and thought do you actually put into writing them? Whether it’s straightforward transactional mail (such as advising a change to your business, Read More >>

The small business guide to writing brochures and flyers

Want to clearly explain the features and benefits of your product or service? Printed flyers and brochures are still one of the most popular ways for businesses to get those messages across. Despite the enormous increase in online marketing channels, many customers still prefer to get some information via mail. They like to hold something Read More >>