The small business guide to web copy

Reading on a screen is different to reading a printed document or magazine. What do you do when you’re reading online? You’re trying to answer a question or solve a problem quickly, so you scan the page, looking for the most relevant and useful information. If you don’t find it quickly, you just hit the Read More >>

The small business guide to eNews

How many online newsletters are you subscribed to? And what percentage of those do you ever actually read? Odds are, it’s pretty low. However, newsletters (when done well) can be effective ways of keeping customers informed about your services, and keeping your business top of mind. In the golden age of content marketing, it’s said Read More >>

The small business guide to writing business letters

No matter what type of business you run, there’s a good chance the most common type of written communication your customers receive from you is a letter or email. So how much time and thought do you actually put into writing them? Whether it’s straightforward transactional mail (such as advising a change to your business, Read More >>

The small business guide to writing brochures and flyers

Want to clearly explain the features and benefits of your product or service? Printed flyers and brochures are still one of the most popular ways for businesses to get those messages across. Despite the enormous increase in online marketing channels, many customers still prefer to get some information via mail. They like to hold something Read More >>

Marketing on a shoestring budget

8 top tools for low cost marketing and operations As a small business owner you know that every dollar counts, and some technology and strategies that might be common for a big corporation may seem out of reach for your business. But there are many great free and low cost tools that can help you Read More >>

Rethink your product mix!

If you’re looking for some ideas to revitalise sales, start with your product mix. You can spend all the money in the world on promotion, or discount to the last cent… but if your products are not what the customer wants, you won’t get very far.  So now could be a good time to rethink Read More >>

Could you turn your hobby into a business?

If only I had a dollar every time I heard someone say “… but you’re so good at this, why don’t you turn it into a business?” Whether you’re the best cupcake-baker in the neighbourhood, a photographer with a natural knack for putting people in their best light, or the go-to person for travel advice, Read More >>

Marketing on a budget

Make your marketing more affordable. How do you reach more customers without hurting your bank balance?  Marketing is just as important for small businesses as it is for large. But, as a small business owner you don’t have the luxury of an in-house marketing team, and extravagant budgets. So, you need to be savvy and Read More >>