Create experiences to supercharge your marketing plan

You’ve worked hard on your marketing plan – planning, measuring and tracking your results until you found out what worked. You’ve got a steady stream of prospects each week and you’re converting many of them into clients. Well done! It’s easy to get complacent, but don’t sit back and relax just yet. A marketing plan Read More >>

Tips for customer loyalty

“Revolve your world around the customer and more customers will revolve around you,”  Heather Williams. We all know it’s easier to keep your existing customers than to spend time and money finding new ones. Loyal customers are valuable for many reasons – and not just for the dollars they spend. They are your best advocates, Read More >>

Three simple ways to look after your customers

Do you need a marketing strategy to keep your existing customers? The other day I met with a group of small business owners and the topic of lead generation came up. They were all concerned about how to win market share from competitors.  So I asked them what marketing strategies they had in place for Read More >>