The small business guide to web copy

Reading on a screen is different to reading a printed document or magazine. What do you do when you’re reading online? You’re trying to answer a question or solve a problem quickly, so you scan the page, looking for the most relevant and useful information. If you don’t find it quickly, you just hit the Read More >>

Copywriting 101

In this series of guest blogs, SavvyG’s go-to copywriter Sara Howard shares her top tips for getting your business message across.    Just about everything you write for your business, from emails and newsletters to flyers and web pages, involves copy. These are the words that inform or persuade your customers, investors or staff. So how Read More >>