How to be a content king

They say content is king. And it’s true! In the digital world, the major players are those who spark conversation, have a voice and build a loyal following. Do that and your business is bound to blossom. Why? Because when you create fresh content, the search engines love it. They reward your website with a Read More >>

6 steps to create fast, fresh and fabulous content

There’s a saying that content is king. And it’s true. Savvy consumers now jump online to read reviews, skim articles and get answers to their questions. They read, review, compare and then buy based on their research. What does this mean for your business?  It means your website isn’t enough. You also need to create Read More >>

Copy bootcamp week 4 – Newsworthy customer newsletters

SavvyG - Customer database

Whip your business copy into shape this summer with copywriter Sara Howard. Newsworthy customer newsletters Your customer database is one of your most valuable marketing tools. But what do you do with it? Keeping in touch with prospects and regular customers is vital for both sales conversions and customer retention, and newsletters are a great Read More >>

Copy bootcamp week 3 – All about web

Copy bootcamp week 3 - all about the web

Whip your business copy into shape this summer with copywriter Sara Howard. All about web Is ‘re-write website’ on your new year to do list? If you’ve been wondering why your website isn’t generating as much interest as you’d like, it may take more than analysing where you rank in Google. These days, content is Read More >>

Copy bootcamp week 2 – Perfect your direct mail

SavvyG - Perfect your direct mail

Whip your business copy into shape this summer with copywriter Sara Howard. Perfect your Direct Mail I bet you’re itching to put your copy cheat sheet to use now. So here’s one useful marketing document you can put to work fast – the DM letter. These days many companies send them by email. That’s certainly Read More >>

Copy bootcamp week1 – Sharpen your pitch

Sharpen your pitch

For many small businesses, summer can be a tad quiet if your customers are taking a break. So, summer is the perfect time to re-energise your marketing and get ready for 2013. And one place to start is your marketing copy – your website, newsletters, ads, direct mail or brochures. This four week program from Read More >>

Copywriting 101

In this series of guest blogs, SavvyG’s go-to copywriter Sara Howard shares her top tips for getting your business message across.    Just about everything you write for your business, from emails and newsletters to flyers and web pages, involves copy. These are the words that inform or persuade your customers, investors or staff. So how Read More >>