Advertising – consistency is key

Let’s talk about advertising. How consistent is yours? We all know how important it is to give customers a consistent brand experience; I’ve talked about it before. But consistency is also important when you’re attracting new customers to your business. And that means advertising frequently. You need a set monthly advertising budget and clear and Read More >>

Decking the halls: Is your business ready for Christmas?

The Christmas season is drawing ever closer and with it comes an avalanche of marketing, advertising, flyers, newsletters, emails, promotions, catalogues and jingles. For small children, this is the most exciting time of year. For small business owners, it might feel like you have no chance of competing. But with a bit of planning, you Read More >>

The small business guide to web copy

Reading on a screen is different to reading a printed document or magazine. What do you do when you’re reading online? You’re trying to answer a question or solve a problem quickly, so you scan the page, looking for the most relevant and useful information. If you don’t find it quickly, you just hit the Read More >>

The small business guide to eNews

How many online newsletters are you subscribed to? And what percentage of those do you ever actually read? Odds are, it’s pretty low. However, newsletters (when done well) can be effective ways of keeping customers informed about your services, and keeping your business top of mind. In the golden age of content marketing, it’s said Read More >>

The small business guide to writing business letters

No matter what type of business you run, there’s a good chance the most common type of written communication your customers receive from you is a letter or email. So how much time and thought do you actually put into writing them? Whether it’s straightforward transactional mail (such as advising a change to your business, Read More >>

The small business guide to writing brochures and flyers

Want to clearly explain the features and benefits of your product or service? Printed flyers and brochures are still one of the most popular ways for businesses to get those messages across. Despite the enormous increase in online marketing channels, many customers still prefer to get some information via mail. They like to hold something Read More >>

Start spreading the word… and stand out!

Consumers are bombarded by advertisements every day. TV, social media, radio, websites, newspapers, direct mail, email, word of mouth, billboards, directories, PR, events, daily deals, apps…it’s a lot of noise! So how can you cut through the clutter and reach your audience? It’s all about creating a memorable message and sharing it via the best Read More >>

‘Tis the season to start your Christmas advertising

The holiday season is approaching faster than Santa’s sleigh. Which means now is the time to launch your Christmas advertising campaign. If you’re like many of my small business clients, you’ve probably been too busy to even think about advertising. But if you don’t start now, you run the risk of sending out a rushed Read More >>

When should you sell your business?

For many people, their business is their ‘baby’. They spend years nurturing it and watching it grow, before selling it and sending it off into the world. But how do you know when it’s the right time to sell your business? And what if you don’t have kids to leave it to – or aren’t Read More >>

Top tips for trade show success

Australia hosts hundreds of trade shows each year – covering topics as diverse as travel, health, home improvements, technology and even scrapbooking. But are trade shows right for your business? And how will you know if it’s working for you? When I ask my clients why they attend trade shows, the answer is often “Because Read More >>