DIY publicity: 7 secrets of effective media releases

Good PR can be a powerful thing. People are more likely to believe (and remember) what they read in media editorial than paid advertising. And it is effectively ‘free’. So if you’re wondering how businesses get their name in the paper for all the right reasons, read on… The good news is journalists and editors Read More >>

Advertising – consistency is key

Let’s talk about advertising. How consistent is yours? We all know how important it is to give customers a consistent brand experience; I’ve talked about it before. But consistency is also important when you’re attracting new customers to your business. And that means advertising frequently. You need a set monthly advertising budget and clear and Read More >>

Managing negative customer feedback

An old employer once told me to never respond to a negative review unless I was able to own the situation and fix the issue. A negative review of your business can feel personal. You’ve worked hard to deliver your product or service, but somehow, somewhere along the line, something’s gone awry. Maybe the complaint Read More >>

Are business cards still relevant? Five business card pointers for the digital age

Even though we live and work in the digital age of LinkedIn, Twitter and Facebook, the good old-fashioned business card is far from out-dated. These little snippets of your brand are still essential marketing tools. When you’re networking, the humble business card is a personal and professional marketing must-have. It’s often the first time a Read More >>

Are you planning for success this year?

With the Festive Season over, many small business owners have turned their attention to 2015 business goals. Are you on track to meet your business goals? To stay competitive it’s important to plan ahead, explore new opportunities and markets but it all begins with understanding where you are right now.   Now is the perfect time Read More >>

The secrets to success: growing a small business

Some businesses are small, and want to remain that way. Others have loftier ambitions for growth – which is great, but only if you’re prepared for it. Many small-to-medium businesses try to mirror their larger counterparts, but this isn’t always the best path to growth. While you can learn from your competitors, what’s important is Read More >>

Decking the halls: Is your business ready for Christmas?

The Christmas season is drawing ever closer and with it comes an avalanche of marketing, advertising, flyers, newsletters, emails, promotions, catalogues and jingles. For small children, this is the most exciting time of year. For small business owners, it might feel like you have no chance of competing. But with a bit of planning, you Read More >>

The small business guide to web copy

Reading on a screen is different to reading a printed document or magazine. What do you do when you’re reading online? You’re trying to answer a question or solve a problem quickly, so you scan the page, looking for the most relevant and useful information. If you don’t find it quickly, you just hit the Read More >>

The small business guide to eNews

How many online newsletters are you subscribed to? And what percentage of those do you ever actually read? Odds are, it’s pretty low. However, newsletters (when done well) can be effective ways of keeping customers informed about your services, and keeping your business top of mind. In the golden age of content marketing, it’s said Read More >>

The small business guide to writing business letters

No matter what type of business you run, there’s a good chance the most common type of written communication your customers receive from you is a letter or email. So how much time and thought do you actually put into writing them? Whether it’s straightforward transactional mail (such as advising a change to your business, Read More >>