Short of time?

Are you short of time?  Ever wondered where the day has gone? I’m sure I’m not the only business owner who optimistically fills a page with daily to do list action items, only to realise I can tick off just a few by the end of the day. By wearing so many hats, small business Read More >>

6 simple ways to get more repeat business

6 simple ways to get more repeat business

It’s a truth universally acknowledged that it’s much, much easier to get business from the customer you already have than it is to find new ones. But what is it that keeps customers coming back for more in your business? The answer may not be as simple as providing great customer service, a wide product Read More >>

7 ingredients for successful business leaders

7 ingredients for successful business leadership

Whether you manage a team of two or two hundred, being the boss can be tough. Running a business doesn’t automatically make you a great leader, so what qualities do you need to nurture, so you can manage your team to produce outstanding results? I have met many great leaders in my business life. Some Read More >>

Are you planning ahead – or is it all in your head?

“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” So says Stephen A Brennan in a quote that really nails the importance of business planning. First, you need one and you really Read More >>

Five secrets to outstanding customer service

Customer Service

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam M. Walton, CEO Wal-Mart These days, if you’re not competing on customer service, you’re probably competing on price – and that can be a risky proposition, especially Read More >>

Event Marketing

A guide to the subtle and seriously powerful art of event marketing Right now it feels like everyone is talking about social media and digital marketing. So I want to remind you of a more personal, face-to-face approach to growing your customer base. Event marketing. As a promotional strategy, event marketing is still everywhere. It’s Read More >>

Is complacency poisoning your business?

SavvyG complacency

A few years ago when a friend shared some great ideas for her business with me, I asked her if she was putting them into action. “Oh, I’ll do it one day, but the timing isn’t right now,” she said. I asked her what was holding her back – budget, resources. She said the business Read More >>

Marketing on a shoestring budget

Marketing on a shoestring budget

8 top tools for low cost marketing and operations As a small business owner you know that every dollar counts, and some technology and strategies that might be common for a big corporation may seem out of reach for your business. But there are many great free and low cost tools that can help you Read More >>

Rethink your product mix!

Product mix

If you’re looking for some ideas to revitalise sales, start with your product mix. You can spend all the money in the world on promotion, or discount to the last cent… but if your products are not what the customer wants, you won’t get very far.  So now could be a good time to rethink Read More >>

Consistency rules for online branding success

Consistency

‘Keep it consistent’ is the number one rule for building a business brand. Yet when some small businesses take their business online, that idea seems to go out the window. Logos change colour or format. The writing style speaks more to a search engine than to the brand’s personality. And in the rush to set Read More >>