Are business cards still relevant? Five business card pointers for the digital age

Are business cards still relevant Even though we live and work in the digital age of LinkedIn, Twitter and Facebook, the good old-fashioned business card is far from out-dated. These little snippets of your brand are still essential marketing tools.

When you’re networking, the humble business card is a personal and professional marketing must-have. It’s often the first time a potential client is exposed to your brand and not having one could mean you miss opportunities for future contact, or could even leave a negative impression.

A successful business card should tell your brand’s story in a simple, tangible, consistent way.

Put your best card forward 

You’ve probably received and kept hundreds of business cards. They come in all different shapes and sizes, colours, card stocks, and print quality.

Did any of these stand out?

Good design can make all the difference when it comes to whether people will remember you or not. Here are a few tips.

  1. Keep the copy short and simple. Information needs to be structured ‘hierarchically’. Start with the most important thing for people to remember about you –your name and title. Then, what is the best way for them to get in touch with you – phone, email, or your Twitter handle, for example. Make it easy for people to contact you, but be selective. Don’t add your social links if you don’t use these channels to communicate regularly, and an address is not essential.
  2. Make it memorable. Colour, images, font size and style can make your card a talking point in your introduction – and that also makes it more memorable. But keep it consistent with your brand, it needs to  create a seamless experience with your other marketing materials.
  3. Add some substance. We are tactile creatures, and we still love to be able to hold something in our hands. Cards printed on thick, quality paper evoke substance and professionalism. And again, it’s all about brand consistency.
  4. What about the other side? The back of your card is valuable real estate. Use it for your business name, your logo, another design feature that ties it in consistently with the rest of your brand, or your business tagline.
  5. Don’t be too gimmicky. Ultimately, less is more. It needs to be practical, simple and striking – and it needs to be cost-effective too. You don’t want to end up hoarding your cards because they cost you $4 each to print!

All your business card needs to do is be easy to read and leave a positive impression of you and your business. Don’t think of it as an advertisement. You should be the one selling yourself, not your card.

And what do you do with the ones you receive? Given the number of apps ready to scan and capture business card details these days, it’s easier than ever to convert a piece of card into a contact in your address book. So make the most of that opportunity to stay in touch and build your network.

Do you think business cards are still relevant? Have you received any memorable ones recently? Let us know below.

 

Comments

  1. Carol Rundle says:

    Straight forward and simple. Both the article and the ideal business card. Seriously, business cards aren’t used as much today as in the past, but when you need one, you better have one.

  2. Lorii Abela says:

    Thanks for sharing this. Indeed, the value of business cards cannot be overemphasized. They are very relevant as business card pointers for this digital age.

  3. Holly Jean says:

    I’m still a biz card lover, and I agree with you! I am a sucker for good, clean design. Something that’s not overstated. Just has to catch the eye and make me want to follow up or learn more. Especially depending on your field!

  4. Sonya says:

    I’m terrible and never carry mine around didn’t even take any to business events last year!

  5. We just remade a new card, better quality, more sophisticated.So glad we did. good points in this post.

  6. Yes, they are still relevant and these are great points. A couple of things: I would not put anything on the other side, just leave it blank so people can make notes on it. And speaking of notes — glossy stock doesn’t hold ink very well. I would recommend using matte stock for biz cards.

  7. Andy Colwell says:

    Great points on the design of the business cards. Short, simple and professional 🙂

  8. Yes, still very relevant… when networking, it is best to have a conversation and when THEY ask for your card, be prepared to hand them one. This is a great reminder to them, and a leave behind. When I get them, I put notes on where I met them and maybe what they looked like.

    Would you have an app – business card capture – that you like best?

    • Vicky Savellis-Grant says:

      I agree with you Kristen and thanks for the tips. WorldCardMobile & Camcard are worth looking into further. Thank you.

      • I’ve looked into Camcard but I spend just as much time fixing what they couldn’t correctly capture… more frustrating than it’s worth… so I killed the app. Will look into WorldCardMobile then. Thanks!

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