‘Tis the season to start your Christmas advertising

‘Tis the season to start your Christmas advertisingThe holiday season is approaching faster than Santa’s sleigh. Which means now is the time to launch your Christmas advertising campaign.

If you’re like many of my small business clients, you’ve probably been too busy to even think about advertising. But if you don’t start now, you run the risk of sending out a rushed campaign or doing nothing and missing out on crucial holiday sales.

Why advertise now?

Christmas seems to come earlier every year. Several retail giants launched their first holiday season ads in September and many consumers have already started Christmas shopping.

Whether you have a shopfront or sell online, spruiking your services or products now can help you attract an eager market and gain new, repeat or referral customers for the New Year.

How to advertise in the silly season

When planning your Christmas advertising, consider what your customers want. For example, if you run a landscaping business, you could offer discounted gardening packages with a guarantee to get the job done before Christmas.

Or if you’re a personal trainer, you could promote pre-paid sessions to entice people planning to shed those pesky holiday kilos in the New Year.

Gift vouchers are another great idea – making it easy for your customers to tick off their Christmas list.

Here are a few ways to promote your offer:

  • Contact your existing database
  • Organise a VIP event to promote your products and include a special offer to purchase on the day
  • Offer an incentive to customers to refer your business
  • Do a letterbox drop in your local area
  • Advertise in local media
  • Update your website and use social media

Have you started your Christmas advertising?   Let us know by commenting below.

 

Comments

  1. Great article! Food for thought!!

  2. Great post with great tips.

  3. Great tips! Thanks for sharing 😉 I love that you included examples.

  4. I’m going with the last option and I’m just about on schedule with what I had planned! Great tips!

  5. Great Tips!

  6. Thanks Vicky, for these ideas. Special offers, gift certificates are a wonderful way to promote services during the holiday season. I tend to forget. Thanks for the reminder!

  7. Good tips, I will try and use them for my business. Especially the prepaid personal trainer sessions will be great after Christmas, when most people need to loose some pounds again. This would work for lost of other professions too, like coaching, classes, beauticians, etc.

  8. Awesome tips!

  9. Business are starting on Christmas advertising earlier and earlier. I’m waiting for January promotions to be “buy now for NEXT Christmas!” In all seriousness, yes you DO have to be early to get a jump on the competition and it’s good to have a plan. thanks for this post!

  10. I definitely agree Vicky! Great idea to have Christmas ads begin earlier rather than later in order to provide options for people who want an early start.

  11. Some great examples and with Thanksgiving being so late here in the U.S. this year and Hannukah being so early, it’s going to be a mad rush here very soon.

  12. Great tips Vicky. Your post is very timely as I’ll be talking at a number of events over the next couple of weeks. This is the perfect opportunity for back of room sales and offers.

  13. I’ll be sure to pass these tips along Vicky!

  14. Great tips Vicky! I love how these can be used online and offline – T 🙂

  15. Next year I think we are going to start talking Christmas in July! Sheeww!

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